Most brands have barely scratched the surface. This is what the surface looks like.
Here are the top 10 social media tactics of savvy brands:
1. Create a brand presence on niche social media sites as well as the primary social media channels.
2. Regularly post on Facebook, Twitter, YouTube and your niche social media sites.
3. Build a presence on Facebook (or YouTube) that rivals your brand’s website.
4. Create incentive based promotions that increase Facebook Likes for the brand.
5. Drive traffic from your website and other marketing materials to your social media pages.
6. Integrate Facebook and Google +1 plug-ins into your content to attract endorsements.
7. Optimize video posts for search.
8. Follow influential people.
9. Send thank you messages to your followers that include a call to action to further engagement with the brand.
10. Create interesting content.